Jazwares prepares for UK launch of Nanables this month

Jazwares is readying for the UK launch of its new collectables line, Nanables, this month, scaling down one of the year’s biggest trends with a series of nano-sized characters.

Each highly-detailed dwelling includes two unique Nanos with built-in hangouts; on a balcony, inside a doorway or other special places, unique to each house. Using the peep hole, children can peek inside each Nanable for a glimpse of the interior and a taste of what life is like for the Nanos who live there.

The peek also gives kids a hint to what they can unlock using the free Nanables app (available on the ios app store). Children scan their Nanable, bringing the Nanos’ world to life using augmented reality. The app unlocks exclusive content, with unique activities and games for each house; the more houses you collect, the more activities to discover and play.

Nanables launches with two themed magical lands to explore; Sweetness Town andRainbow Way. Sweetness Town is home to: Dusted Donut Diner, Milk & Cookie Mill and Lolli-pop Stars Dance Studio. Colourful locations like Sparkle Day Spa, Rainbow-tique and Twinkle Twinkle Inn promise lots of fun activities in Rainbow Way. You can expect more to come later this year.

Nanables is supported by a robust TV, digital and influencer marketing campaign. Nanables – RRP £4.99 each are aimed at girls aged 6-12 years.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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