Spin Master named master toy partner for DreamWorks Animation’s pre-school series Gabby’s Dollhouse

Spin Master has been named the global master toy licensee for DreamWorks Animation’s new pre-school series Gabby’s Dollhouse.

With an anticipated launch of 2021, Spin Master will bring the characters from the show to life through a new toy line that will include play-sets, figures, plush, games and puzzles. Gabby’s Dollhouse will debut globally on Netflix in 2020.

Created and executive produced by Traci Paige Johnson (Blue’s Clues, Daniel Tiger’s Neighbourhood) and Jennifer Twomey (Blue’s Clues, Team Umizoomi), Gabby’s Dollhouse is a mixed media series that unboxes a surprise before jumping into a fantastical animated world full of cat characters that live inside Gabby’s dollhouse.

“We’re thrilled to partner with Universal Brand Development on this exciting new TV series that is sure to capture the imaginations of pre-schoolers,” said Ben Gadbois, Spin Master’s global president and COO.

“Spin Master has had a long, successful partnership with Universal Brand Development, and we are looking forward to bringing our renowned innovation to the toy line for Gabby’s Dollhouse. This partnership further strengthens our preschool portfolio of both owned and licensed IP, leveraging our expertise and scale in the category.”

Gabby’s Dollhouse is the ultimate dollhouse experience come to life,” said Joe Lawandus, senior vice president and general manager, global toys and hardlines, Universal Brand Development. “The series is a fresh and modern take on traditional dollhouse play, and we look forward to collaborating with Spin Master to design toys that will inspire creativity and create endless opportunities for imaginative play and storytelling.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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