Epoch strengthens its Aquabeads unit with industry brand specialist Kim Nicholls

Epoch Making Toys has strengthened its arts and crafts brand, Aquabeads with the appointment of Kim Nicholls as its new brand manager.

Nicholls joins the firm from her previous role at Vivid Toy Group, bringing with her a wealth of experience in the toy industry that she will utilise in her remit of expanding the Aquabeads brand.

“I’m thrilled to be working with Aquabeads, a rapidly expanding brand that has great potential in the arts and crafts sector,” said Nicholls. “There are lots of exciting new products arriving soon, so I can’t wait to see how people receive them.”

Meanwhile, Epoch’s Yuki Otsuka has been promoted to head of marketing, having been the company’s marketing manager since 2015.

Epoch continues to grow its iconic children’s toy brand Sylvanian Families and arts and crafts brand Aquabeads in 2019, with various new product releases, festival appearances, seasonal TV advertising, PR and consumer events.

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