Bandai launches creative new AR ecosystem of play with Tori

The lid has been lifted and Bandai Namco has unveiled Tori, a new creative, augmented reality ecosystem of play that enables children to play interactively while encouraging individual creativity, collaboration and critical thinking.

Tori leverages Bandai’s own patented Mirror Play technology, billed as a ‘perfect combination’ of augmented interaction powered by ISKN, with the “latest cutting edge technologies.”

Tori makes children’s creations spring to life and enables their every move to be instantly reflected in the supported apps. The range includes the Tori Wand, Tori Catapult, and Tori Spacecraft that can all be used with the Tori Board.

“We’ve always imagined our augmented interaction technology as a user-friendly means to spark creativity and emotion,” said Timothée Jobert, co-founder and CXO of ISKN. “Collaborating with Bandai Namco Entertainment was the opportunity to bring fun, magic and imagination to everyone.”

The Tori Explorer pack enables children to craft and customise both digital elements and the toys for real through its creative kit and find them back in their own world. This creative journey allows a balanced experience between on and off-screen activities, as imagined with experts in children’s learning and development.

“We believe in creative, playful and active methods that develop activities where problem solving, creativity and concentration are at the core. In such regard, Tori allows kids to have fun and express their personality through creative and interactive experiences with a perfect balance between on and off-screen time.” added Herve Hoerdt, SVP of marketing, digital and content at Bandai Namco Entertainment Europe.

The Tori Explorer Pack will be released on October, 2 this year and is compatible with iOS and Android smartphones and tablets. Starting with five apps available on the App Store and Google Play Store at release, the Tori ecosystem will be enriched with new apps and toys over time.

Check out the Tori trailer below.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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