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Amazon unveils its top ten toys for Christmas 2019

Mattel’s Pictionary Air, John Adams’ Bank Attack Game, and Asmodee’s Harry Potter Dobble have been named among the family-favourites tipped to be Amazon’s best-sellers this Christmas.

The online giant has released its own Top Ten Toys for Christmas this year, some 146 days out from the big event, with a listing that highlights some of the leading trends in the business for the year so far.

Family gaming, collectables, the next-gen unboxing phenomenon and the latest innovation in the tech toy space all feature heavily in Amazon’s line-up of predicted hot toys for this Christmas season, including the only recently launched Blume Doll range from Skyrocket.

LOL Surprise OMG Doll from MGA Entertainment surprises no one with its appearance on the list, while Character Options’ Treasure X Aliens Single Pack, and Mattel’s Linkimals Smooth Moves Sloth join the prestigious line-up.

Spin Master’s Owleez, Zuru and Tobar’s Boppi the Booty Shakin’ Llama, and Spin Master’s Juno My Baby Elephant complete the listing.

James French, head of toy buying at Amazon UK, said: “At Amazon, we pride ourselves on being able to deliver everything our customers need for a magical festive season, and the smiles on Christmas morning are undoubtedly the most important.

“This year, we are spoilt for choice with so many fantastic new toys set to deliver huge smiles come the big day. As out top five forecasted trends show, there is something for every age and budget on the list.”

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