French dronemaker Parrot is grounding its toy drone business

The French dronemaker, Parrot has grounded its toy industry operations in a move that will see the outfit focus attention on governmental and commercial developments.

The company has confirmed that it has stopped the production and development of any drone but the Anafi and its variations, and no longer has any of its Mambo or Swing drones in stock.

The consumer drone market is currently booming, but is also dominated by DJI who is responsible for around three quarters of global sales. It’s with this in mind that Parrot has spent recent years moving towards commercial drone solutions.

In 2017, it announced that its was evolving into an ‘end to end drone group,’ that would shift away from trying to compete with DJI in the consumer drone market. With the shuttering of operations in this space, that shift is beginning to materialise.

Parrot struck a deal with the US military this May. In the first quarter of 2019, the company’s consumer drones only accounted for 38 per cent of its overall revenue, down from 58 per cent in the first quarter of 2018.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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