Jazwares tapped as exclusive distributor for WowWee’s Pixie Belles

Jazwares has been tapped as the exclusive distributor of a ‘hot new’ range of interactive pet toys from WowWee, arriving in the shape of Pixie Belles.

Billed as the “next generation of interactive toys,” Pixie Belles follow in the footsteps of WowWee’s best-selling Fingerlings, a brand that has has sold over 1.8 million units in the UK alone. The line will be distributed by Jazwares and retail at £16.99.

Pixie Belles feature magnetic pods, allowing them to be worn on clothing and carried them with you wherever you go. Jazwares and WowWee will be encouraging collectability of the line.

In Nurture Mode, Pixie Belles let you know their mood based on the colour of their horn. Pet them for a fun reaction or press them to your cheek for kisses powered by WowWee KissTech technology.

Meanwhile, with six different signature dances your Pixie Belles will never miss a beat in Dance Mode, while in Spin Mode, kids can talk out loud, clap your hands, or activate KissTech to watch the Belles spin. They react to your touch and voice, and include a removable tail that doubles as a bracelet, key-chain, or hair accessory.

The Pixie Belles is made up of a cast of character, starring Esme, Layla, Aurora and Rosie, and was introduced at the Christmas in July press event to hundreds of journalists from national media outlets and leading influencers attending the show.

Jazwares will support the launch of Pixie Belles with a host of activity including TV and digital advertising, in-store activity, as well as creative PR and influencer activations.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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