Wow! Stuff’s Harry Potter Invisibility Cloak up for Licensing Awards 2019 Innovation award

Wow! Stuff’s Harry Potter Invisibility Cloak is up for its second award of the year, in less than three months of its last.

Following its success in winning Innovative Toy of the Year at Sweden’s annual Toy Awards 2019, the Cloak has been nominated as a finalist at The Licensing Awards 2019 for Innovation.

A recent London event showcasing The Harry Potter Invisibility Cloak had commuters flocking to get photographs using the cloak at a recent ‘try me’ booth set up at London’s Kings Cross Station. The cloak has been carefully crafted to replicate the original movie prop’s patterning and its green silk interior.

A unique Authentication Code is included with every cloak and a free Wow! Stuff app enables anyone, including muggles, to recreate iconic scenes from the Harry Potter movies.

“You simply won’t believe your eyes, when you see yourself disappearing,” said Wow! Stuff’s CEO Richard North.

The Invisibility Cloak is available at Smyths Superstores, Argos, Tesco and other leading UK retailers nationally in 2019 and is being launched in leading retailers throughout Europe, North America and the Asia Pacific region.

 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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