Smiffys triumphs in court in I Love Fancy Dress copyright infringement case

The online retailer I Love Fancy Dress has been ordered to pay an unspecified amount in damages and costs, in a court ruling brought against it for the unauthorised use of Smiffys’ product images to promote its own branded product and those of other manufacturers.

The judgement was passed at the Royal Courts of Justice, Intellectual Property Enterprise Court, where Smiffys had pursued the retailer – who had used several of the firm’s product images across its own website, Amazon and eBay – for copyright infringement.

The Court ordered that I Love Fancy Dress Ltd pay damages and costs to Smiffys in respect of such copyright infringement, and further issued an injunction against I Love Fancy Dress Ltd to stop them from using such copyright images in the future.

Smiffys has a dedicated Intellectual Property and Brand Protection team who is committed to protecting both Smiffys’ own business and the business of its customers. Smiffys has told ToyNews that it will continue to ‘rigorously pursue infringers of their intellectual property’ and will take all necessary steps, including the issuing of court proceedings in the IPEC, to enforce its brand and copyright.

“Smiffys welcomes the judgement and the positive outcome for our brand. We will continue to vigorously pursue any violations of our copyright and the court ruling spurs us to pursue infringers that seek to misuse our Intellectual Property,” said Elliott Peckett, director at Smiffys.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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