Rubik’s Brand Ltd has launched the latest twist to its interactive line of games, with the Rubik’s Cage. The new Rubik’s Cage is currently on shelves at all major retailers.
Rubik’s Cage is a fast-paced game of strategy and competition that pins opponents against each other as they race to group three Cubes in a row. The real strategy comes in when it’s your turn, challenging players to decide whether to twist, turn, or flip the Cage. Players can knock their opponent’s Cubes out of place so they have to start again or bring them closer to winning the game.
“We are thrilled to add this innovative game to our roster,” said Christoph Bettin, CEO, Rubik’s Brand Ltd. “We took the twist of an original Rubik’s Cube and matched it with the fast and exciting competition of the sport, and created a game for all ages and stages.”
About to celebrate it’s 40th Anniversary, the Rubik’s Cube has been one of the best-selling toys since its official launch in 1980. Rubik’s Brand has continued to expand their lines including entry into the games category with Rubik’s Race in 2011.
While expanding into additional categories, Rubik’s Brand continues to be globally recognised and appeals to a variety of audiences over the past four decades.