The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range.
Through this partnership, Mega Brands aims to reinforce its reputation for translating blockbuster content into collectable and creative products.
Game of Thrones Construction Sets are part of a multi-year, global licensing partnership with HBO that expands upon Mega Brands’ success in developing innovative, creative and entertaining construction sets inspired by popular brands that have won industry acclaim.
Based on the pop-culture phenomenon, the new sets will offer builders and fans opportunities to recreate iconic scenes with key characters from the series such as Jon Snow, the Night King, Daenerys, Drogon and more. Paired with authentic building sets, the collectable micro action figures offer hyper- articulation and unique joint design for ultimate poseability.
“We are thrilled to announce our partnership with HBO to launch the Game of Thrones Construction Sets, a new line that allows fans, older collectors and experienced builders to experience the world of Game of Thrones like never before,” said Bisma Ansari, senior vice president at MEGA Brands.
“We’ve created sets that bring the characters and jaw-dropping locations to life with details that could only be possible through MEGA Construx.”
Two Game of Thrones Construction Sets will be available in the UK later this year, with further products in the range coming in 2020.
The first set reimagines the epic Battle Beyond the Wall, pitting micro action figures Jon Snow, the Night King and his wight against a buildable backdrop to recreate the iconic scene.
The second set brings Daenerys and Drogon to life with a fully-grown Drogon measuring 20- inches long and with an extendable fabric wingspan measuring just under three-feet. Both figures are highly articulated and the included Daenerys micro action figure can even mount her dragon.
“We always look to create new and exciting ways for fans to interact with Game of Thrones,” said Jeff Peters, vice president of licensing and retail at HBO. “Mega Brands has delivered a stunning, realistic and meticulously designed line that celebrates the essence of the series while maintaining the high-quality standard we look for in a partnership.”
Further details on the Game of Thrones Construction Sets can be found by visiting www.megaconstrux.com and by following MEGA’s social channels at @megaconstrux