Moose Toys introduces new Little Live branding as it readies new swathe of launches

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the Little Live family.

Moose Toys’ Little Live brand is distributed across the UK by Character Options, who, this summer will deliver the new Cozy Dozys’ Cubbles the Bear to retailers. With over 25 sounds and reactions, Cubbles will create giggle once his tummy is tickled.

Meanwhile, O.M.G. Pets will be in store next month with a range of soft, squishy puppies. Each pet has over 15 reactions, and the first wave will include Poodles, Beagles, German Shepherds, French Bulldogs, Huskies and Labradors.

Encouraging kids to take on a nurturing role is The Rainglow Vet Unicorn. Using the vet set, kids can nurse her back to her playful self. The Sparkle Scope helps you hear her heartbeat, the Furmometer checks her temperature and you can apply the Dream Cream to her leg and wrap it with the Magic Bandage. Finally, don’t forget to feed Rainglow Magical Uni Drops to make her happy and healthy.

In mid-autumn, boys will connect with Wraptiles; the wildest “fierce best friend” in the Little Live line up. Wrap them on your wrist with the slap-band tail and they are ready to attack. The record and playback feature lets you sound like a Wraptile.

“As the Little Live range has grown and evolved over time, we identified the opportunity to update the logo to be in line with our brand’s product development direction and allow each product and segment to stand out to our core consumer,” said Craig Stevenson, senior creative director at Moose Toys.

Rachel Jones, brand manager at Character Options, added: “2019 is without doubt one of the most exciting for the Little Live brand in terms of new introductions and innovation. The early summer launches have already got off to a tremendous start and with each and every launch being accompanied by focused marketing activity we expect the success to continue.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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