Board game specialist David Westnedge bolsters marketing team

The classic and traditional card and board games supplier David Westnedge has bolstered its marketing operations with the appointment of a new marketing officer, Lydia Batty.

In her new role, Batty will assume responsibility for marketing products, brand management and book buying. Prior to joining David Westnedge, she kickstarted her career in a variety of roles both in the UK and the US.

Batty will utilise this experience to help drive sales for David Westnedge, both in bricks and mortar stores and online.

“Lydia’s greatest strengths are her creativity, drive and leadership,” said a representative from David Westnedge. “She thrives on challenges, particularly those that expand the company’s reach. She thrives in a collaborative and fast-paced environment, loving nothing more than a good data crunch to solve a puzzle and boost online performance.”

In her free time, Lydia likes to race motorcycles competitively and play Mr Jack with friends.

Established in 1979, David Westnedge offers a variety of classic games and traditional games, as well as a wide range of playing cards and bestselling tabletop games. The firm distributes the largest selection of Staunton chess sets in the UK.

It is also the exclusive UK distributor for the Piatnik range of jigsaw puzzles and games by Hurrican Edition, including Mr Jack, Kero and Quadrio.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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