Asmodee UK scores marketing win for Dobble on ITV”s This Morning

Asmodee UK scored quite the marketing win for a selection of its tabletop and quick play party games last week, when it secured a prime slot on ITV’s This Morning with Holly Willoughby and Phillip Schofield.
Its best-selling title, Dobble was highlighted as ‘the best game ever,’ in an emphatic endorsement from Willoughby, during a segment recommending travel friendly games for families over the summer holidays. Dobble and the newly released Harry Potter Dobble featured alongside Bananagrams and Who Did It? during the segment.
Willoughby could hardly hide her excitement when the conversation turned to Dobble, in which
players race to spot the single matching image between two cards.
Co-host Phillip Schofield, who has been seen playing Dobble on Snapchat, also passed on a celebrity
recommendation for word game Bananagrams, as he pointed out that it is “Dame Maggie Smith’s
favourite game”.
The presenters then highlighted Who Did It?, a game of memory and quick thinking in which players
try to prove that their pets were not responsible for a mess left on the carpet. The game is available
in a distinctive ‘poo bag’ edition – swapping the traditional box for a zipped plush recreation of a
certain emoji – which was showed off for the camera.
According to Asmodee UK, the segment is sure to further boost interest in Dobble, Bananagrams, Who Did It? and the company’s Fun Fast Games range of which all three products are a part, while Harry Potter Dobble – released earlier this month – is perfectly positioned as a must-buy for anyone who agrees with Holly Willoughby.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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