The popular plush toy creator, GUND, has turned to one of the fastest growing character brands on the world stage for its latest licensed range, with a collection of Line Friends plush available now.
Line Friends features a series of memorable characters, originally created for use as stickers for leading mobile messenger application Line and its 200 million active worldwide users. The four signature characters represented by Brown, Choco, Cony and Sally, have expanded beyond mobile use into a highly successful lifestyle brand.
The GUND collection now brings these characters to life in soft, premium plush form. Each with their own traits, likes, dislikes and catchphrases that make them all the more loveable, the line will honour the characters’ personalities and expressions.
The GUND x Line Friends collection includes 15 items including ‘A Day of Friends’ Blind Boxes and a 23-inch Brown.
“GUND is an iconic brand, known for creating quality, premium plush for over a century,” said Lauren Duchene, VP marketing for GUND. “Our trusted legacy combined with the hugely successful Line Friends brand creates the ultimate collaboration to bring these unforgettable characters into the arms of the ever-growing millennial fan base.”