It’s been a year of steady brand building for the new eco-friendly construction toy Junko so far, and one that has just landed the indie toy firm two European Product Design Awards in the Construction Toy and Educational Toy categories.
Junko’s Zoomer Kit has been handed the two prestigious awards, supplementing a ‘recommended’ rating the company’s product range secured from the Good Toy Guide earlier this year.
The firm – whose focus is to deliver sustainable and eco-friendly alternatives to the construction toy sector, while encouraging kids to use throw-away plastics as the basis of DIY toys and play-sets – made its toy industry debut at London Toy Fair at the start of the year.
Junko aims to help kids turn household junk into working toys such as vehicles, boats and buildings. It is made from recycled plastic here in the UK, and created by Peter Rope, a designer and parent who turned to the toy industry when he recognised the level of throwaway toys kids were offered today.
Rope said: “We were delighted to get Good Toy Guide ‘Recommended’ for our range and the EPD awards are the icing on the cake. We really weren’t sure how the Zoomer would be received – it’s a load of fu for kids, but not your usual toy. It’s part construction toy, part craft toy, and its freeplay nature requires kids to problem-solve more than many kits.
In the Good Toy Guide’s excerpt, Junko’s Zoomer was praised for engaging kids’ creativity, problem-solving and engineering skills, while ‘showing them that junk can be fun to recycle.’
“Our testers loved this activity, working together to put the pieces together correctly and helping each other to understand how it worked,” it read. “There was also much delight among the children when the vehicle worked in the water.”