Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line.

The new partnership will encourage consumers to think green and recycle all of their used balloon plastics and packaging across the US, Canada, UK, Australian, and New Zealand. The programme will come into effect on September 1 this year.

It takes a leaf out of MGA Entertainment’s book, who earlier this year, announced its own partnership with the recycling company for its LOL Surprise brand. 

Via TerraCycle, consumers are able to ship or drop off used toy packaging – or, in Zuru’s case, balloon pieces and fast-fill stems – at TerraCycle stations, where they will be processed and recycled into new materials.

“Taking steps to make our products more sustainable is a top initiative especially when it comes to left-over balloon latex and packaging from our Bunch O Balloon brands,” said Anna Mowbray, COO and founder, Zuru.

“Through our partnership with TerraCycle, we’re providing consumers a simple way to recycle material, reduce the amount of landfill plastic around the world and produce recycled materials.”

TerraCycle and Zuru will make it easy for consumers to collect all their Zuru Bunch O Balloons materials after use, pack into any available box, print off their shipping label after signing up and then ship out or drop off to be recycled.

“We’re thrilled to partner with Zuru on their Balloon Recycling Programme,” said TerraCycle’s CEO Tom Szaky.

“Together, we are working to encourage consumers to take action to reuse and recycle waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our global economy.”

The partnership is one part of Zuru’s ten-year sustainability programme to rethink how the company designs new and existing products, and reduce usage of plastics.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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