Fast food chains, McDonald’s and Burger King have become the target of a petition calling for the end of plastic toy giveaways with their children’s meals, and it is gathering pace.
The petition was started by two British school children who have criticised the companies for giving away toys that they suggest are quickly thrown away after being played with only briefly, contributing to the growing landfill crisis.
Already, more than 335,000 signatures have been added to the petition, calling on the end of the promotional toys that are often linked to major movie releases.
“We like to go to eat at Burger King and McDonald’s, but children only play with the plastic toys they give us for a few minutes before they get thrown away and harm animals and pollute the sea,” wrote Ella and Caitlin Wood on Change.org.
The pair, aged nine and seven, were inspired to start the petition after learning about pollution at school and recycling at home.
“We want to do more, which is why we started this petition. It’s not enough to make recyclable plastic toys – big, rich companies shouldn’t be making toys out of plastic at all,” they said.
In a statement given to CNBC, McDonald’s UK has said it has set up a group to explore “more sustainable” toy options.
The children said: “We want anything they give us to be sustainable, so we can protect the planet for us and for the future generation.”