KD Toys ‘takes collectable plush to next level’ with Shimmer Stars launch

KD Toys has launched its new collectable rang of fashionista plush characters in the form of Shimmer Stars, a line-up it believes will ‘take plush pet collectables to the next level.”

There are four pets to collect in the glitter litter, including a Unicorn, Cat, Dog, and a Panda. Each pet comes with its own Shimmerizer styling wand, which is easy to use – all you do is select a sequin, press onto the hair, style and shimmer your very own glitter critter.

“Shimmer Stars takes plush pet collectibles to the next level with its very own unique hair makeover wand and wearable accessories,” said Justin Clasby, marketing manager at KD UK.

“Capitalising on the craze for pet dress up, Shimmer Stars add glamour in the form of attachable and reusable sequins for your pet of choice. Not only that, children can also use the sequins and accompanying pet accessories in their own hair to become twins. We’ve received solid feedback on all the range and expect them to be a strong toy this summer.”

Each individual Shimmer Star retails at RRP £19.99 and is suitable for children aged four and upwards. Available now at Smyths Toy stores, www.smythstoys.com and at all good toy stores nationwide from August.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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