University Games and Paul Lamond welcomes Gemma Lewington as head of marketing

Games and puzzles specialist, University Games and Paul Lamond Games has welcomed Gemma Lewington to the role of head of marketing, bringing with her over a decade of toy industry experience.

Lewington has previously worked with pre-school faviurites suchg as LeapFrog and VTech, as well as most recently with Mookie Toys.

“It’s a very exciting time of growth and development at University Games and Paul Lamond Games and I am delighted to be joining such a great team,” said Lewington.

“It is the perfect time to grow the company’s marketing campaigns and we are committed to using both new and traditional marketing strategies to build our brands and products for this year and into the future.”

Richard Wells, managing director, added: “Gemma will bring a new vision to the business and her role will include planning and overseeing heavier TV and Online campaigns as well as aligning all our assets and PR efforts.

“Gemma’s appointment will lead University Games and Paul Lamond Games into a much more marketing-focused way of working so we can ensure the future success and growth across all our categories and brands.”

University Games and Paul Lamond Games are the renowned businesses behind some of the ever popular games including Pointless, Perudo, Smart Ass, What’s Up and Don’t Say it and a comprehensive portfolio of products to cater for the whole family, from preschool through to adult.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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