Schleich UK is investing in further support of its Horse Club brand this season, having just secured a two-year sponsorship agreement of Europe’s largest Equestrian event, The Royal Dublin Horse Show.
The move follows Schleich’s recent announcement of its first majot TV campaign for the second half of the year, highlighting the importance of the Horse Club brand to the UK outfit’s offering this year and beyond.
Preparations are already well underway for this year’s Royal Dublin Horse Show which takes place August 7 to 11 and sees Schleich join a raft of big-name sponsors such as Longines, Land Rover and Stena Line.
Schleich will champion the successful Horse Club collection at the event with a fully branded area with activities and competitions in the show’s Horseplay Hub.
Now in its 146th year, the Royal Dublin Horse Show is one of the most iconic social events of the year, attracting over 100,000 visitors to the famous RDS venue. The world class international equestrian competitions and their audience are a perfect match for the Horse Club brand, which recently added four new girl riders and the award-winning Rider Café to its rapidly expanding equestrian play world.
Paul Dearlove, marketing manager, commented: “The Dublin Horse Show provides the perfect opportunity for Schleich to engage directly with a horse-loving audience and further demonstrate our commitment and support for the Horse Club brand.
“This is a pivotal year for Horse Club and this latest sponsorship forms a key component of our marketing activities that include TV advertising, Pony Magazine sponsorship, and the recent launch of our Horse Club App.
“During the event, Schleich will be displaying its Horse Club range with the chance to get hands on with the product, offering great photo opportunities and much much more.”