Zimpli Kids lands licensing partnership with Ryan’s World

Zimpli Kids has secured a new licensing partnership with pocket.watch for a range of official Ryan’s World branded products. The worldwide licensing deal will witness the launch of new products based on the YouTube megastar.

His YouTube channel, Ryan ToyReview, currently has over 17 million subscribers and boasts around 26 billion views to date. Ryan is also the world’s highest paid YouTuber.

Zimpli Kids – who rocketed to fame itself via its YouTube marketing efforts – will be launching Ryan’s World Gelli Baff (Glitter Purple and Aqua Blue), Slime Baff (Green and Glitter Orange) and is looking to extend the range with foil bags and its Gelli Worlds play-set.

Head of marketing at Zimpli Kids, Jessica Coy, commented: “Ryan is a huge fan of Gelli Baff and Slime Baff after using them in a number of his YouTube videos, so the partnership just seemed like the perfect fit for Zimpli Kids  – one of Ryan’s Slime Baff videos has over 99 million views.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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