MGA Entertainment’s L.O.L. Surprise! is returning to the UK’s family festival, Camp Bestival this summer, having just secured a sponsorship deal for the second year.
The partnership will feature the best of the collectable phenomenon within a dedicated area throughout across the show’s three days on July 26, 27, 28, when family festival goers can get a first look at the new ranges, as well as dress like their favourite LOL doll character.
As part of the sponsorship, L.O.L. Surprise will be given numerous opportunities to engage with the festival’s audience, whilst bringing an exclusive range of entertainment and hosting a unique performance in the festival’s Big Top tent on Saturday, July 27.
Samantha Wilson, marketing director at MGA Entertainment, said: “Following the success of last year’s event, we knew L.O.L. Surprise! needed to make a return to Camp Bestival in 2019. We’re really excited to be teaming up once again with this iconic summer event.
“It’s a great opportunity for us to connect with our audience and this year is guaranteed to be even bigger and better, with unique performances on one of the festival’s biggest stages and a surprise meet & greet in the L.O.L. tent.”
Bruce Hay, communications and marketing manager, added: “We’re delighted to welcome L.O.L. Surprise back to Camp Bestival for the second year running. Their brand is a perfect fit with our younger audience, and their activation and performance will bring so much added value to the event.”
The L.O.L. Surprise activation will occupy a 20m by 15m area, situated within the festival’s Kids Garden. The sponsorship will be supported with top tier influencer partnerships, full digital support and retailer activity.