I still remember my first visit, as an excitable four year old, to the now long gone Kendrick’s Toys in Temple Fortune, North London; where, shelf upon shelf, toys towered with the packaged promise of fun. It was a moment that imprinted a memory that would stay with me for years to come.
Even now, some… years… later, I still love to browse toy shops. It’s work, is what I advise my wife.
We shouldn’t underestimate the special, emotional bond that children, parents, and the community form with their local bricks and mortar toy shop. (After all, it’s a rare breed that remembers their first visit to a DIY store…) and, as high street retail transforms in the e-commerce age, we ought to remember that more so than ever.
But retailers need to get creative in order to keep shoppers coming through the door. I recently spotted an article on a New York launderette that started hosting movie nights – a vastly better watch than a tumble dryer window, I dare say – but it’s in this idea that we realise, anything is possible.
To engage and draw customers into your toy store, you need to employ modern marketing activities that combine creative ideas and new technologies alongside those finely tuned old school retailing skills that bricks and mortar shops are renowned for.
It’s easy to write those words above, I realise, but finding the right marketing activities and ways to implement them, that’s a whole different matter. Not everyone has their own marketing division, or the resources to dedicate to it. Well… actually…
Allow me to introduce to you the Real Store Club – a real pit stop to help bricks and mortar retailers with your store marketing. We have produced a resource document to share successful marketing activities that other retailers have used, ones that you might want to trial in your own store, and over the coming weeks we’ll be providing downloadable resources and templates to help them succeed in your shop.
In time, you will have access to a full marketing toolkit for you to use as you choose.
Most importantly, we want your feedback and ideas to develop and improve those we have. We’re realistic; not everything will work first time, but this club will let you explore ideas until you find those that do.
We built our business selling to small shops; many are still our loyal customers and friends today. It’s my belief that, by sharing best practice through the Real Store Club, we can help you and many other shops to keep making those first memories for years to come.
Visit RealStoreClub.org today.