Paramount Pictures reignites plans for ‘Britain’s Disneyland’ theme park

A delayed project to open Britain’s largest theme park in Kent – our own ‘answer to Disneyland,’ is back on, having signed a new deal with the Hollywood film studio, Paramount Pictures.

The studio pulled out of plans to be the London resort’s title sponsor two years ago, but has returned with a deal to allow the development to base some of its rides on its films. 

BBC Studios and ITV are also on board to feature IP within the park.

The project has also hired the leisure industry veteran and name behind the Millennium Dome project two decades ago, PY Gerbeau to be its chief executive. Gerbeau was a senior executive at Euro Disney in the 1990s.

Paramount has not indicated which of its films are likely to make an appearance in the park, which is scheduled to open in 2024, but its titles do include the likes of Transformers, Star Trek and Kung Fu Panda.

Previously, Aardman had been linked with the park, but given the delay on the resort’s development, that deal with the Wallace & Gromit maker has since expired.

The 535-acre site is planned to include 200 acres of rides as well as an entertainment district with bars, restaurants and thousands of hotel rooms.

Paramount’s Kevin Suh, said: “The London Resort represents a truly global resort opportunity and we’re delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides.”

Check Also

Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms …