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Licensing Expo 2019 sees another year of growth

Licensing Expo, the international licensing show that took place in Las Vegas last month, has seen yet another year of growth as the show results herald a successful 2019 event.

Of the hundreds of exhibitors at the show that ran from June 4 to 6, more than 150 were new to the floor, adding to its diverse catalogue of more than 5,000 brands spanning a spectrum of industries including eSports, fashion, publishing, social influencers, and more.

In comparison to 2018 figures, digital content and gaming grew 27.78 per cent, related services by 26.32 per cent, and art and design by 25 per cent.

On the attendee side, licensing professionals from more than 70 countries came to this year’s show, up from just over 65 countries in the years prior. Retail attendance was reportedly strong, with the likes of Asda, Belk, Chewy, Primark, total Wine, Vans and more walking the floor.

Licensing Expo 2019 also saw a 38 per cent increase in repeat attendees year on year.

Licensing Expo will return for 2020 when it will celebrate its 40th anniversary. It will run from May 19 to 21 next year.

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