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Jamie Raven launches own magic theatre in Bluewater as ‘demand for magic sets soars’

Paul Lamond and University Games has echoed sentiments made last month about the rising demand for magic sets among kids and families, fuelled by the success and growing popularity of the magician Jamie Raven.

The illusionist wowed audiences and judges with his skills during the 2015 series of Britain’s Got Talent, before going on to leave his mark on the magic sets and toys space via a partnership with Paul Lamond.

Raven is now set to dazzle crowds further throughout this summer with the launch of a purpose built  theatre at Bluewater shopping centre, within which the magician will put on over 250 performances across July, August, and September. Alongside the theatre will be the Making Magic workshop – a Magic School where families can learn tricks and magic skills from the famed illusionist.

In 2017, the talented magician teamed up with Paul Lamond Games and now has a very successful series of Magic Sets available. The range focuses on different areas of magic including Card Magic, Magic of the Mind, Street Magic and Sleight of Hand.

There is also the Jamie Raven Ultimate Magic Set that focuses on larger tricks. Budding magicians can also learn directly from the illusionist as each Magic Set includes a secret online link where Jamie demonstrates how to perform each trick as well as performance hints and tips.

“My love for magic just grew and have spent 25 years honing my craft and for the last 16 years I have performed professionally for Celebrities, Royalty and for audiences around the world,” said Raven.  

“Magic has never been more popular and now, with the Making Magic Summer School, I hope to be the magician that sparks the love and passion of magic for the children I am going to meet this summer.”

In September 2018, a study by the University of Hertfordshire concluded that learning magic can help improve children’s confidence and social skills. Learning through play is proven strategy and along with improving confidence and social skills, learning magic also helps to increase concentration and dexterity skills, these are all elements that parents and gift buyers look for in games and toys.

For retailers, the demand for quality magic products is on the rise and Richard Wells, Managing Director of University Games and Paul Lamond Games believes that the profile of magic is gaining momentum. 

“There is certainly a new excitement around magic with the wave of new performance and illusion magic that we are seeing on our screens right now,” he said.

“Jamie has created this wonderful summer theatrical opportunity that is already gaining national TV and press exposure and is certain to be delivering on social media throughout the coming months, it really is the perfect time for retailers to get on board.”

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