Bricklive is building its own brand portfolio with new merchandise and licensing plans

Bricklive, the independent UK name and producer of interactive toy brick experiences is growing its own brand and licensing portfolio with the help of Licensing Management International.

The licensing specialist has just been named the global licensing partner for Bricklive, with a view to begin building a roster of licensed merchandise for the brand.

Bricklive has risen in popularity in recent years, having hosted a number of vastly successful exhibitions across the UK, US, South Korea, and China.

“Bricklive is a true celebration of the brick and is proud to position itself in the heart of the fan community, who are all potential customers for Bricklive merchandise,” read a statement from LMI.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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