Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK.

The magical illusion costume comes with a unique authentication code that allows users to unlock the Invisibility Cloak section within the free downloadable Wow! Stuff app for iOS and Android devices.

While wearing the Invisibility Cloak illusion costume, users can view, photograph or film themselves re-enacting iconic scenes from the Harry Potter films, before saving it to their camera roll. The Invisibility Cloak features authentic patterning as seen in the films and a green silk style interior.

The Invisibility Cloak will be available in the UK, USA, Canada, Australia, Germany, France, Spain and Italy, and has also recently been awarded Innovative Toy of the Year at Sweden’s Toy Awards, the first recognition of Wow! Stuff’s newest innovation.

The Cloak is suitable for fans aged eight and upwards. The Standard Version (RRP £59.99) includes detailed patterning and a foldaway stand to steady your smart device (not included) while in use.

The Deluxe Version (RRP £69.99) features authentic patterning with serpent intertwined borders and includes a deluxe tabletop tripod to hold a smart device (not included).

The Wow! Stuff app works with devices running iOS 11 and above for iPhone & iPad, and Android 5.0 and above for Android devices.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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