Alpha Animation & Toys UK has recruited toy industry professional, Anne-Marie Noon to the marketing team at a time of ‘impressive growth for the global animation and entertainment group.’
Noon boasts an impressive background in the toy industry that includes stints in toy buying at John Lewis & Partners, followed by almost 12 years in brand and marketing management roles at GP Flair.
As Noon joins Alpha Group, its prolific toy brands, including the pre-school hit, Super Wings, the inflatable range WWE Airnormous, and SpongeBob SquarePants master toy line, among others, are building with new product design, alongside introductions within its Baby Trend nursery category.
The team will continue to build on these throughout 2019 and beyond, along with new remote-control designs, as well as a new co-production of a pre-school series in partnership with DHX.
Kerry Tarrant, marketing manager, Alpha Animation and Toys UK, said: “We are delighted to welcome Anne-Marie on board. With her extensive industry and marketing expertise, she will be a perfect fit to the team. We’re eager to get to work with her on new campaigns and brand promotions to further build on the past three years of growth and success.”
Noon added: “The Alpha UK team has done an incredible job of building the UK business thus far and I’m extremely excited to be joining them to work on their wonderful portfolio of brands during such a strong trajectory of growth.”