The Little Tikes brand is launching its first drive-in cinema experience at the Butlin’s Family Festival in Minehead, Somerset this summer, allowing kids to park up in their own Cozy Coupe to enjoy the outdoor screening.
Over 80 Cozy Coupes will be available for Little tikes fans to drive into the cinema zone, and watch a screening of the popular Cars 3 film. The movie screenings will give little ones the chance to embark on an adventure ride within the festival.
The Butlin’s Family Festival celebrates summer, holidays, outdoors and spending time with family and friends. The four-day Minehead event features live entertainment, food stalls and takes place June 21 to 24 this year.
Michelle Lilley, head of UK marketing for Little Tikes, said: “We’re thrilled to be a part of Family Festival this year. The Cozy Coupes is such an iconic toy and as we’re celebrating 50 years of play throughout 2019, it’s the perfect time to play big at Butlin’s.
“Most children are familiar with the classic Cozy Coupe but if not, where better than the Family Festival to give one a test drive? We’re sure everyone will enjoy their drive-in experience and the festival weekend.”