The worlds of football and Hot Wheels collide as Mattel’s popular racing car franchise partners Youtube’s F2 Freestylers to kick off a slate of head to head challenges.
The partnership launches with a hero challenge video that will live on F2’s popular channel, which has over 10 million subscribers. The F2 and Hot Wheels content aims to inspire kids to celebrate competition, experimentation and creativity through new skills and exciting challenges.
F2 will demonstrate their football skills while going head to head with a Hot Wheels diecast on a 150ft long track. The partnership will see social content, Hot Wheels and F2 Youtube content, as well as a meet and greet with the F2 at a Hot Wheels-sponsored football tournament, and retailer activations.
Over the past five years, the F2 has built a global following of over 10 million YouTube subscribers with over 1.5 billion views – the largest football channel on Youtube. Their epic videos showcase their amazing football skills, viral tricks, and creative genius.
Kelly Philp, UK marketing lead, Mattel commented: “We know boys love football, and they love Hot Wheels. For the first time we are bringing these two worlds together – which have so much synergy – to engage boys in new and exciting ways.
“The partnership will challenge kids to ignite their challenger spirit, unleashing their creativity, expands their imagination and challenges them to look for new ways to approach obstacles and solve problems.”
Billy Wingrove, F2 Freestyler, added: “We are really excited to be partnering with Hot Wheels as their ethos ‘Challenge Accepted’ is something we live by in all of our Football Freestyle videos, so bringing the two worlds together to help kids take on challenges with everything they do is really exciting.”
Elsewhere, Hot Wheels is also partnering with MKTG to support local football teams up and down the country with kit sponsorship and sponsoring the Woodley Saints tournament, reaching kids at a grassroots level.
Now in its 51st year, Hot Wheels diecast car is the number one selling toy in the world, with one Hot Wheels car sold every five seconds in the UK. 2018 was Hot Wheels biggest year ever globally, and we are thrilled to see double digit growth year on year.