The MadeForMums Toy Awards are making their return for 2019, and the organisers are encouraging toys companies to submit their entries now.
The annual, consumer-facing awards celebrate the best toys at every age and stage from newborn to preteens – and are judged by child testers, child influencers and toy-industry experts, from across the UK, including ToyNews’ very own.
This year will see awards across 32 categories, including Best Science/STEM Toy, Best Sustainable/Eco Toy and Best Collectable Toy. Winners will automatically be considered for one of the much coveted Editor’s Choice Awards, including a special award for Best Gender-Neutral Toy.
MadeForMums has a reputation for expert, honest online reviews, and its top-ranking toy review content drives over £380K of toy sales in the run-up to Christmas. Its Toy Awards are rated by the national press, with the Daily Mail featuring detailed coverage of winners for the past three years.
“MadeForMums is trusted by our users so they click through the links on our editorial content to buy the products we rate and recommend,” said Susie Boone, MadeForMums’ editorial director.
Toy manufacturers and PRs can enter their toys into the MadeForMums Toy Awards here
Winners receive showcase editorial coverage, with a click-to- buy link, on madeformums.com that’s timed for publication at the peak of Christmas gift search traffic, as well as social media promotion, a digital logo and automatic shortlisting for the Editor’s Choice Awards.
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