The UK children’s magazine publisher, Egmont has detailed the launch of a new LEGO title, boasting a STREAM focus to inspire young readers into topics across science, technology, engineering, art and mathematics.
The title will combine the creativity of LEGO with Egmont Publishing’s editorial to introduce a playful and educational magazine that encourages readers to explore the world around them, learn new skills and express themselves.
Every issue will be cover-mounted with an exclusive collectable LEGO toy, while also encouraging readers to find imaginative ways to use the LEGO bricks they already have.
The magazine is aimed at kids aged six to 10 and will include puzzles and tips from real LEGO designers. The LEGO Group has given Egmont Publishing worldwide rights and the first issue will launch in summer 2020 in the UK, Germany, Poland, Nordics and other key markets globally.
Andrea Ryder, Head of LEGO publishing, said: “We are excited to partner up with Egmont for the launch of a new magazine format aimed at inspiring children to build and learn about the world around them.
“The LEGO brick and the LEGO System in Play are uniquely suited to teaching STEAM principles in a fun and engaging way and a partnership with Egmont allows us to bring this to life for kids and families around the world.”
Torsten Bjerre Rasmussen, CEO of Egmont Publishing, added: “We’re delighted to announce the partnership between The LEGO Group and Egmont Publishing, two world-class creative Danish companies working closely to collaborate on a market-leading concept for kids, combining learning and entertainment.”