Aurora World, the company behind the globally successful YooHoo brand, is chalked its week-long May half-term holiday YooHoo meet and greet event up as a hit. The special event was held at a popular Channel Island tourist destination during the last school holiday.
Scheduled from May 27 to 31, the event took place at the Gift Shop on the island of Herm, one of the smallest of the Channel Islands located between southern England and France, which welcomes more than 100,000 visitors a year.
The island is only accessible by boat from its larger sister island of Guernsey, and YooHoo himself was at the harbour Gift Shop, greeting young visitors as they arrived. Brand-new YooHoo 3D graphics and the newly refreshed YooHoo plush line, featuring the themes and characters of the newly launched series YooHoo to the Rescue, were prominently displayed inside the shop.
To complement the promotion, a video loop of the YooHoo to the Rescue trailer ran on the toy counter every afternoon throughout the week. This week-long promotion was strongly trailed throughout the island on posters and through social media on Herm’s popular Facebook, Twitter and Instagram pages.
In a nod to the show’s strong environmental themes, there was also an island treasure trail for young visitors to enjoy and an associated ‘25 things to do in Herm’ event encouraged kids (and adults) to spend time enjoying what the island has to offer during their visit.
This is the latest in a growing number of events related to the YooHoo brand, as Aurora celebrates the arrival of the all-new animated series YooHoo to the Rescue on Netflix and a number of free-to-air channels with an expanded licensing and promotion campaign.
Among major recent promotions, Aurora has announced the renewal of its exclusive YooHoo sponsorship campaign with the UK’s popular family venue Chessington World of Adventures Resort, partnerships with WHSmith, John Lewis and Rainforest Cafe, and a major plush launch in two Hamleys stores in Japan.
More launches are planned or under way around the world following the YooHoo to the Rescue Netflix global premiere.
As well as the new plush, there are several products ready for launch in territories worldwide from a number of licensees, including Panini (stickers, mini figurines, trading cards), Nuvita (baby products), Apple Beauty (toiletries), Kennedy Publishing (magazines), and Dev Games & Yea Studio (mobile apps).
Headquartered in Seoul, Korea, Aurora has established a varied business portfolio that includes a vast global reach in the plush market through brands like YooHoo, Miyoni, Sea Sparkles and Sparkle Tales, among many others.
Edwin Dyer, Herm Island Gift Shop manager, said: “The event was very successful, with many families making their way over to Herm during half term to meet YooHoo and to enjoy what this beautiful island has to offer.”
Jay Noh, director of content business, Aurora World, added: “The continuing popularity of YooHoo has made a visit from the lovable YooHoo a treat for the very young. Our thanks to Herm, its Gift Shop, its visitors and, of course, YooHoo himself for making this such a successful event.”