Flair is reinforcing its marketing team with the appointment of Iulia Toader as marketing manager for the GP Flair boys and girls toys categories, while Gurpreet Chohan has joined the team as its new product manager.
Toader (pictured top left) joined Flair in February after spending the last five years in Dubai as marketing manager for the Middle Eastern toy distributor, I-Brands. It was here that she successfully brought to market multiple international brands.
Meanwhile, Chohan (top right) joined Flair on June 3 as product manager for the boys category, with a toy experience built in product development and retail, most recently with eOne Entertainment.
Gurpreet joins Magali Clouzet, senior brand manager for girls toys to round-up the GP Flair girls and boys team.
Going forward, Flair’s marketing department will be organised in two teams, the GP Flair portfolio led by Iuila Toader, and the Just Play portfolio led my Marta Zietkiewicz.
Emmanuelle Cadet, Flair’s head of marketing, commented: “It is with great pleasure that we can announce the new structure of our Flair marketing department. With two strong teams and managers, we are shaping the organisation to support the development of our ever-evolving business.
“Since joining us in February, Iulia has adapted incredibly well to her role, I am delighted to extend her responsibilities and to welcome Gurpreet to the team.”