Moose Toys named global master toy partner for BBC Studios’ Bluey

Moose Toys has been appointed the global master toy partner for the popular BBC Studios children’s series, Bluey. The move has been made as Bluey prepares to launch to the global stage, scheduled to premiere internationally on Disney Junior from this autumn.

The series will also land on the upcoming Disney streaming service, Disney+ across all territories outside of Australia, New Zealand and Greater China including Hong Kong, Macau and Taiwan.

Bluey follows the adventures of a six year old Blue Heeler puppy who lives with her mum and dad, and four year old little sister, Bingo. In each episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that involve her family and neighbourhood.

Created by Joe Brumm and produced by the Emmy award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios, Bluey launched on ABC in Australia last year and has landed the number one spot of all series on ABC iview with 90 million plays.

Jane Gould, senior vice president, consumer insights and programming strategy, Disney Channels Worldwide, said: “The power of family is a cornerstone of Disney storytelling, and the warmth and authenticity of Bluey’s family dynamic is what first captured our interest in the show. Bluey reminds us all of our own families, and it plays out the small but emotionally epic dramas of day-to-day life in surprising, heartfelt and very funny ways that will engage children and parents alike.

“We’re excited to introduce Bluey and her family to our audiences across the world on our multiple platforms.”

Charlie Aspinwall, executive producer for Ludo, added: “Dreams do come true. Partnering with Disney and MooseToys is everything we hoped for Bluey and way more. We can’t wait for kids and families around the world to fall in love with this special show.”

As master toy partner, Moose Toys will hold the rights for all territories, excluding Asia. Launching first in Australia for Christmas 2019 the first range of toys will be released in the US and other regions from autumn/winter 2020.

Menal McGrath, vice president, global licensing at Moose Toys, said: “The reception for Bluey in Australia has been phenomenal and we believe Bluey has what it takes to be a major hit in the pre-school aisle around the world.

“Bluey’s quirky and heartwarming stories align perfectly with Moose Toys’ core values to make kids happy.”

Rikesh Desai, licensing director, consumer products at BBC Studios, concluded: “This is a hugely exciting deal for us, and we’re delighted to be working with Moose Toys to bring Bluey to fans across the world. Moose Toys’ Australian roots and fantastic slate make them the perfect partner in bringing this Blue Heeler pup to kids everywhere.”

Bluey series one is currently the number one Australian children’s series of 2019 on metro broadcast in Australia. It has also topped the Australian iTunes Kids Chart with the series peaking at number one and consistently remaining in the top five.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

ToyNews acquired by Toy World

ToyNews and its sister title Licensing Biz have been acquired by Alakat Publishing, the publisher of Toy …