HTI Group is confident that Fruitopia – a new collectable brand forming part of the firm’s new pocket money business model – will help the company keep in line with the fast-moving playground craze space this year.
Bringing “a fruity twist” to the playground, the new scented range includes a host of different items such as bubbles, putty, and charms in a series of fruity scents. It is hoped that the new collection will help HTI compete in the pocket money and collectables space, a major sector of the UK toy industry.
Launching in time for summer, the range consists of scented Bubble Wavers that can produce heaps of sweet-smelling bubbles with four fruit characters to choose from. This is followed by the Fruitopia Stretchy Putty, a putty that can stretch, snap and splat.
Meanwhile, the Fruitopia Bag Charms are “sure to be a hit in the playground,” arriving as easy clip charms that fix onto accessories, and include popular cosmetics such as lip balm and hand gel.
Fruitopia’s range of Scented Dough lets young creatives mould their own playtime with countless shapes and figures to build. The Scented Dough comes in a set of four sweet scents including strawberry, grape, watermelon and pineapple.
Also part of the range, Fruitopia’s Pom Pom Keychains are fluffy accessories ideal for brightening up backpacks and standing out in the playground, while the Fruitopia Snap Bands complete the line-up. Children can enjoy snapping, sharing and playing with these fruit themed bracelets.