Live Company Group, the team behind the popular Bricklive event, has detailed a new licensing partnership with Nickelodeon to bring new PAW Patrol themed promotional exhibits to its offering.
Bricklive touring exhibits consist of a series of themed tours created from a popular choice of toy building brick. Exhibits have, to date, been themed around shows such as Animal Paradise, Brickosaurs, Outer Space, and Mythical Beasts.
The new five year agreement with Nickelodeon will see Bricklive produce a PAW Patrol exhibit. It will launch this summer and will consist of 15 models, including Chase, Ryder, Marshall and the gang all standing between 1m and 1.2m high and built from between 25,000 – 31,000 bricks each.
It will also feature a 2m tall Control Tower using over 65,000 bricks; and a selfie zone Fire Engine using a whopping 160,000 bricks.
Following the launch of the PAW Patrol pop-up, a set of 15 Nick Jr. models will arrive in Autumn, featuring a host of Nick Jr.’s most popular properties, including Top Wing and Shimmer & Shine – both over a metre tall and using 90,000 bricks each.
The first two Nickelodeon Bricklive promotional activations will be created using around 1,000,000 bricks and take in the region of 6,000 hours to build by a team of highly skilled Bright Bricks builders. Each exhibit will also have interactive features and engaging trails to create a memorable and fun experience for all visitors and families.
Bricklive events have enjoyed huge success with the UK’s favourite visitor attractions over the last six months. Highlights from 2019 so far include the Big Cats tour, which has enjoyed a long stay in Chester Zoo; Whipsnade Zoo is currently home to the 80 Safari animal models; and Marwell Zoo launched Brickosaurs, including an 8m Tyrannosaurus Rex to much visitor joy in April.
David Ciclitira, executive chairman of Live Company Group, said: “We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded Bricklive events in the UK and Ireland.
“We very much look forward to developing the partnership and to develop new tour concepts, as we seek to continue to expand the Bricklive brand.”
Virginia Monaghan, VP marketing, commercial and events, Nickelodeon UK and Northern and Eastern Europe, added: “Bricklive is the perfect partner for creating a new way to celebrate our much loved characters. The scale of the models is so impressive – we can’t wait for PAW Patrol fans to meet the pups’ toy brick counterparts this summer and expanding upon our partnership in the future.”