Tactic Games has appointed Vicki Marler-Hausen’s Elmer Marketing to manage its trade and consumer activity, as the company looks to raise awareness of its growing games and gift portfolio this year.
With a host of new games being released throughout 2019, including Speedy Beedy, Mud Party, Doodle Doo and the Toy Fair Hero choice, Don’t Upset the Llama, Tactic is looking at a busy second half of the year ahead.
Marler-Hausen’s Elmer Marketing will be supporting the UK sales team on retailer meetings, trade shows and trade communication, as well as utilising her media contact base to help drive awareness of Tactic in the consumer market.
A key focus will also be promoting the plush collection of Lumo Stars and the new characters being introduced this year, while exploring fun ways to engage with young collectors and invite them to download the Lumo app for added play value.
Phil O’Nion, UK sales manager at Tactic Games, said: “We are delighted to welcome Vicki into the Tactic team and know that her many years of experience in the toy industry will be very valuable to us as we start planning for the all-important Q4 period.
“We are looking forward to working together on ideas to support retailers and enhance listings for our vast games catalogue, Lumo Stars, and our licensed ranges for Angry Birds and Masha and the Bear.
“One of Vicki’s key tasks is to also ensure the Tactic name becomes more well-known with consumers, so we are excited about the types of campaigns we can become involved in over the coming months.”
Vicki Marler-Hausen added: “It is a privilege to be working with the wonderful team at Tactic, both here and at head office in Finland. I cannot wait to start sharing news about their impressive catalogue that is bursting with fun children’s games, adorable plush, quality outdoor toys and entertaining family and party games.
“The Tactic story now spans half a century, with much to be proud of, and I’m excited they have chosen Elmer Marketing to help build on the company’s success. Anyone wishing to contact me to discuss any opportunities can email me on firstname.lastname@example.org.”