Spin Master is partnering with UK SuperCamps for summer-long Kinetic Sand initiative

The hit sand brand, Kinetic Sand, is partnering with SuperCamps this summer to launch an initiative bringing hours of hands-on creative and imaginative play to children across the UK.

Kinetic Sand activities will run in all of SuperCamps’ more than 60 venues throughout the summer holiday season, reaching thousands of children with this original, squeezable kinetic sand compound.

Stimulating the imagination, Kinetic Sand allows kids to create all manner of sand creations over and over again. Its construct means it flows through your fingers like a slow-moving liquid, but leaves them completely dry. Kinetic Sand never dries out, and is ideal for long lasting play with easy clean up.

The new experiential partnership includes extensive marketing activity through SuperCamps digital channels to drive awareness of the Kinetic Sand summer activities, including website promotion, e-newsletter and social outreach, alongside May Half Term promotional posters.

SuperCamps kids will also have the chance to win individual packs of Kinetic Sand during their visits.

Hannah Ward from Spin Master, said: “We are delighted to be partnering with SuperCamps this summer. We know that when kids get to experience Kinetic Sand through hands-on play, they absolutely love it and are entertained for hours, so we are very excited to be able to give them this opportunity through fun activities.”

Nathan Nicholas from SuperCamps, added: “We are super-pleased to add Kinetic Sand to our offering this summer. Hands-on creative play is such an important part of early years development, and Kinetic Sand provides a completely new, interactive experience for our kids. We can’t wait to see their faces.”

Further introductions for the brand in 2019 include the number one selling item in the UK, the Sandbox Set, which is back and now available in brighter colours.

Spin Master will also be launching the Sandisfying Set this summer, a new product that lets fans transform Kinetic Sand like never before, encouraging them to create sand effects and videos to share with friends. The set comes with 10 different tools, 2lbs of Kinetic Sand, a transformable sand box, phone stand and backdrop for filming videos.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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