Moon and Me signs live show, publishing and further toy partners

Moon and Me, the latest hit pre-school series to emerge from the brain of one of the genre’s best-loved creators, Andrew Davenport, is looking to build out an extensive licensing portfolio, spanning live shows, partyware, publishing and toys.

In a move to ramp up its consumer products activity just weeks after the launch of its master toy line from Hasbro, Moon and Me co-producer Sutikki, alongside Davenport’s own company, Foundling Bird and the brand’s licensing agent, 9 Story Brands, have signed a wave of new licensees.

Minor Entertainment has been tapped as the global live entertainment partner for the series on the strength of its success in the UK with another of Andrew Davenport’s hit preschool brands, In The Night Garden, while Amscan, Orange Tree Toys, Redan, and Whitehouse Leisure have been added to the growing slate.

Moon and Me’s list of licensing partners now numbers more than 40, which includes Scholastic who was previously named the property’s global master publishing partner.

Moon and Me made its global television premiere on BBC’s CBeebies in the UK in early February 2019 and has just debuted in the US on Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle group, where it will air each weekday at 8:00am.

Created by Andrew Davenport, known for Teletubbies and In The Night Garden, and produced by Davenport’s Foundling Bird and Sutikki, Moon and Me is inspired by well-loved tales of toys that come to life when nobody’s looking. The series breaks new ground in its technical and visual ambition.

“The reception to Moon and Me has been overwhelmingly positive and gratifying,” said Andrew Kerr, co-founder of Sutikki. “We are thrilled to be working in partnership with such a creative, dedicated and growing group of licensees. Their passion and expertise are sure to make the experience of Moon and Me all the more compelling for our global audience of children.”

Kristin Lecour, VP consumer products and distribution, 9 Story Media Group, added: “It is a rare opportunity to be on the ground floor of a winning property that resonates so universally with such a broad audience. Licensees and broadcasters are lining up to join the Moon and Me family and we’re delighted to be a part of this standout brand.”

Sutikki manages Moon and Me in the UK and crafted the global live entertainment relationship with Minor Entertainment, while 9 Story Brands, which oversees global licensing of Moon and Me outside of the UK and China, worked collaboratively with Sutikki UK to conclude and extend arrangements with a number of key partners.

These include Amscan for party goods, balloons, and dress-up (EMEA); Orange Tree Toys for wooden toys and puzzles (UK & U.S.); Redan for children’s magazines (various European territories); and Whitehouse Leisure for amusement park plush (EMEA).

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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