Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja. The limited-edition line of X-Shot Ninja dart blasters will launch this autumn.
Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, No Rez, and Justice; each featuring a premium X-Shot Ninja dog-tag accessory.
Zuru launched its X-Shot brand six years ago and is now recognised as the second biggest blaster brand globally. It has been cited as the fastest growing brand in the outdoor toys’ category (NPD USA July 2018) and saw a 60 per cent increase in units shipped globally during 2018.
Brand forecasts predict that 90 million X-Shot blasters will be shipped across all territories by the end of 2019 with current production ramping up to produce more than 2.5 million dart blasters, 1 million water blasters, and 23 million foam darts every month.
“Gaming levels are at an all-time high and Ninja has over 40 million followers across his platform, so there’s so surprise that Ninja and Fortnite licensed products are amongst some of the best-selling items in boys’ action,” said Renee Lee, global marketing director, ZURU.
“Ninja is exceptionally popular amongst young gamers with many of his fans matching the blaster category demographic. He’s the ultimate partner for one of our most competitive ranges which outclass in performance and value, while retaining quality and innovative designs. The new X-Shot Ninja range has been designed to reflect Fortnite references and allow fans to truly ‘up their game’ with a series of super powerful blasters.”