Re:creation completes acquisition of Mightymast Leisure

Re:creation Ltd has completed the acquisition of Mightymast Leisure Ltd, an industry leader in the world of games and sports equipment.

Established for over 30 years, Mightymast has a global reach, supplying its catalogue of innovative products across a variety of retail channels including on the high street, online and specialist outlets worldwide. Its products include gaming tables like table football, air hockey and table tennis. It’s also established a successful branding and personalisation service.

The agreement will see Mightymast join thee likes of Razor, Wham-O and LEGO Lights in Re:creation’s brand line-up.

Re:creation’s general manager, Adrian Mayes, said: “We are delighted to welcome Mightymast to the Re:creation family of brands. This impressive and well established company has more than proved itself to be a highly profitable business. The team’s knowledge and expertise in the world of games equipment is simply second to none and that experience is clearly demonstrated in a world class, innovative product range.

“For us, Mightymast is a perfect complement to our existing offering. We aim to unlock further potential with a focus on opening up new retail channels and product developments that will create incremental opportunities among new audiences.”

Mightymast co-director, Chris Dolan, added: “We have seen our business grow and develop over the past three decades. It’s an exciting and dynamic industry to be involved in and we are so pleased that the Re:creation team will be able to continue to drive the business forwards into its future with inspiring insight and vision.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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