Egmont and Nickelodeon bring Nella to kids’ magazines with Showcase special

Egmont Publishing has themed its latest issue of Showcase magazine all around the popular Nick Jr. television series, Nella the Knight, as it looks to deliver a message of empowering girls this summer.

This exclusive issue of Showcase magazine will introduce readers to Nella’s kingdom through stories, snap cards, Princess-themed puzzles, colouring and lots more to make, do and read. The issue is also accompanied by over 30 stickers and a free play-set, featuring a figurine of Nella’s trusty unicorn sidekick, Trinket.

The show’s messaging empowers children to be more like Nella, a self-confident girl who defends her kingdom with kindness. As well as having proven very popular on TV, the pre-school property has also amassed over 2.5 million installs of the app, Nella the Princess Knight: Kingdom Adventures.

Kiran Vara, publisher at Egmont, said: “We’re so excited to be partnering with Nickelodeon in bringing Nella and her friends to print and we’re sure that our readers will love learning more about their favourite Princess Knight through the magazine’s engaging activities.

“We think that the magazines market is ready for a girl just like Nella, who will empower our young audience to be their own hero.”

Marianne James, VP consumer products UK and Northern and Eastern Europe, Nickelodeon, added: “We’re looking forward to expanding our longstanding partnership with Egmont to introduce our favourite Princess Knight to the magazine market. Nella is a uniquely heroic character in the pre-school space and we can’t wait for readers enjoy the engaging new content and own their very own sidekick in Trinket.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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