Hasbro unveils The Lion King Mighty Roar Simba in its latest Disney collaboration

If you thought Hasbro’s Furreal range of doe-eyed animatronic characters couldn’t get any cuter, think again – because it’s only gone and pulled this little number off.

The global toymaker has detailed a new partnership between its own Furreal brand and Disney’s The Lion King, to launch Disney’s The Lion King Mighty Roar Simba.

Aimed at kids aged four and upwards – an age bracket ToyNews thankfully falls in to – the toy, like Hasbro’s already popular Furreal line, responds to touch and sound, and comes to life with movement, speech and interactive play.

Disney’s The Lion King Mighty Roar Simba will launch mid June ahead of the upcoming remake of the Disney classic’s release in cinemas on July 19. Simba will retail at £119.99.

“Simba embodies all the fun, charm and humour of the animation’s most famous lion cub,” read a statement from Hasbro.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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