Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in the UK and Europe with a Make-A-Wish collaboration to help deliver life-changing wishes for seriously ill children.
Disney Stores across the UK and Europe are inviting guests to visit their local store on Saturday, May 25 where the first 100 customers to purchase Aladdin products over the value of £15, will receive a special Aladdin-themed Disney Store key.
Every key gifted will unlock a £3 donation to Make-A-Wish by DisneyWorldwide Services to help to grant more wishes for seriously-ill children across Europe.
Graham Burridge, managing director, Disney Stores Europe, said: “There is such a strong link between the much-loved story of Aladdin and the real impact wishes can bring through the work of wish-granting organisations such as Make-A-Wish, so we’re thrilled to launch the Aladdin keys campaign with DisneyStore to help unlock life-changing wishes for seriously ill children.
“Each year our team members across our 95 Disney stores and concessions dedicate more than 20,000 hours to volunteering, including helping wishes come true for seriously-ill children in our local communities.”
Disney Store now has a range of Aladdin plush toys, accessories and apparel available in store and online.
This collaboration is one of many activities that The Walt Disney Company and Make-A-Wish have participated in to celebrate the launch of Aladdin. As well as special gala screenings and additional wish granting at Disney Stores and Disneyland Paris, on World Wish Day (April 30 2019), The Walt Disney Company and Make-A-Wish also launched the #FriendLikeMe Challenge, a cause marketing campaign between two of Make-A-Wish’s wish granters, Disney and Will Smith.
The challenge encouraged fans to post and tag on Twitter and/or Instagram who they would grant three wishes for if they were the Genie. To find out how the keys and other activities will help children get their one true wish, go to www.thewaltdisneycompany.eu/aladdin/
Disney and Make-A-Wish® have a long-standing history and since 1980 Disney has helped fulfil more than 130,000 wishes for children with critical illnesses around the world.