WildBrain appoints new director of strategy and innovation

The digital kids’ network WildBrain has appointed Elia Bouthors to the position of strategy and innovation director, effective immediately.

In this newly created role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the WildBrain network. Bouthors reports to Jon Gisby, managing director of WildBrain.

Having most recently spent four years as digital strategy and business development director at The Walt Disney Company, Bouthors has knowledge and experience in developing and executing growth strategies for EMEA. Prior to this, he was strategy manager with the BBC.

“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” said Gisby. “His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both start-ups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”

Bouthors added: “I am thrilled to be joining the WildBrain team to help write the company’s next chapter of development.

“This is a very exciting time for the media industry and WildBrain has done an amazing job at building creative and distribution expertise to thrive in a highly disrupted space. With such great brands, talent and agility, WildBrain has tremendous potential for innovation and growth, and I look forward to working with the team to bring content and experiences that kids around the world will love.”

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