Learning Resources celebrates 25 years of innovating educational play

Learning Resources, the company that started out on the living room floor in a house in King’s Lynn, is celebrating 25 years of business this year.

The team marked the company’s anniversary with a local celebration in King’s Lynn, which included a ukulele band and a Punch and Judy show. The party was attended by company friends, family and business partners, many from the US, and all of whom ‘had been instrumental in helping the firm to where it is now.’

For a quarter of a century, Learning Resources has looked to innovate in the educational play space. The firm has been aligned with ‘learning through play’ since its inception in the ’90s, when it introduced to the world its Three Bear Family counters; coloured counters that could be sorted by colour, size, and weight.

Founder and managing director, Dennis Blackmore started the European subsidiary of Learning Resources Inc from his living room in King’s Lynn. The company now supplies products to over 60 countries across Europe, the Middle East, India and Africa and employs 37 people at the King’s Lynn headquarters.

Now in its 25th year, the company continues to look to innovate and inspire learning through play with the introduction of toys such as Artie 3000 the coding and drawing robot, collectables including Beaker Creatures and Playfoam Pals, as well as toys to encourage children to explore the outdoors.

Commenting on the anniversary, Blackmore said: “Almost everything has changed in the last 25 years, from the products we develop and sell, to how and where our customers buy them. We have always responded positively to these changes and we look forward with optimism to the years ahead.”

In the early days, Learning Resources’ products were only sold to teachers in schools, but now the company counts major retailers including Amazon, Hamleys, John Lewis, Smyths Toys, Fenwicks and the nationwide chain of Toymaster shops among their customers.

Blackmore added: “It’s gratifying to see how widely our products can inspire young children with a love of learning. Of course, one thing hasn’t changed in the past 25 years: our commitment to hands-on learning that is fun; after all learning is where we play.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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