Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank.
Part of a global celebration to mark the toy brand’s 50th anniversary, the Little Tikes creative pop up event encouraged families to take time out of their busy schedules and enjoy fun-filled play, engaging with a host of Little Tikes brands, including the Cozy Coupe, Horse Rocker and Turtle Sandbox.
Sports and outdoor toys were also enjoyed, while a collection of giant toys also made an appearance, ramping up the novelty value of the Play Date.
Extravagant stilt walkers greeted families on arrival to the special play space early afternoon on Saturday, May 18, where Little Tikes toys were brought to life amid the London skyline. Children took to the wheel of Cozy Coupes and explored the range of colourful Cape Cottages.
Celebrity mum of two, Billie Shepherd also joined the celebrations alongside husband Greg, daughter Nelly and son Arthur. The family enjoyed an afternoon racing the Cozy Coupes track, before making a splash on the water tables and taking some fun family snaps.
A Cozy Coupe taxi, part of the World’s Biggest Play Date celebration, was spotted across the capital over the weekend.
Michelle Lilley, head of marketing for Little Tikes UK, said: “The World’s Biggest Play Date was a fantastic day and it was great to meet so many families enjoying a fun-filled day out together with Little Tikes.”